OngoingCase study · Salons and beautyHair Masters’ WhatsApp, answered in seconds, day and night.
Hair Masters is a luxury salon chain. Its WhatsApp has Donna, an AI stylist we built: she answers service and price questions, books by date, time and branch, reminds customers on the day and hands the front desk a summary of every chat.
Hair MastersLuxury Salonyour AI Stylist... ✨
THE FRONT DESK GETS
Colour turned brassy after a service last month. Advised a gloss; booked Saturday evening.
The moment a booking lands, that branch gets the details and a summary, so nobody asks the customer again.
- Client
- Hair Masters, luxury salon chain
- Industry
- Salons and beauty
- Status
- Ongoing
- What we built
- A WhatsApp AI Agent with Donna, the AI stylist, on Rewavy
ResultsFaster replies, and bookings while the salon sleeps.
How we measured. With the Hair Masters team, comparing before and after launch, over a year.
What we builtFrom a late‑night question to a booked chair.
Everything happens inside Hair Masters’ own WhatsApp. Nobody has to ask the customer again.
- 01 A message at 10:47 pm Any hour, in the customer’s own words.
- 02AI Donna answers Like a stylist would: warmly, with a recommendation and a next step.
- 03⌗Logic The menu, in the chat Services and prices as swipeable cards.
- 04⌗Logic Booked by branch Date, time and branch picked in the chat.
- 05AI Front desk briefed That branch gets the booking and a summary of the chat.
- 06⌗Logic Reminded on the day Confirm, reschedule or cancel in one tap.
How we built itWhat Donna knows, and what she does with it.
- Service menu and prices
- Branches and timings
- FAQs and policies
- Stylist and product know-how
- Trends, researched on the web
- Guidance from the founders
- BookingsBy date, time and branch
- Hand-offsComplaints and colour corrections go to the front desk, with a summary
- EnglishReplies in the language the customer types
- ProfilesEvery chat saved and tagged by AI
↻Ongoing: we review conversations, close gaps and share the numbers with Hair Masters. Alerts flag unanswered questions and drop-offs.
A memory for every customerEvery chat becomes a customer profile.
Each conversation is saved with the appointment, an AI summary for the front desk and tags for what the customer asked about. Over time it becomes a customer base Hair Masters can use: who asked about colour, who hasn’t been back since June, who prefers weekends.
It runs on Rewavy, our WhatsApp platform →
Colour turned brassy after a service last month. Advised a gloss; booked Saturday evening at Mohali.
Who did whatBuilt by our own team, and still looked after by it.
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Map
The salon’s real questionsServices, prices, branches and the questions customers actually ask, mapped with the founders.ProductDesign
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Build
Donna and the booking flowKnowledge, brand voice, the menu cards and booking by branch, connected to each front desk.AI engineersSoftware engineersDesign
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Test
With the front deskStaff tried it with real questions before launch, and we fixed every answer they flagged.AI engineersProduct
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Launch
On the official WhatsAppLive on Hair Masters’ own number, on the WhatsApp Business Platform.DevOpsSoftware engineers
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Now
Improving, every monthWe review conversations, close gaps in what Donna knows and keep adding to what she can do.AI engineersDevOpsProduct