
Case study · EducationAI that answers students and runs the back office.
IMFS helps students study abroad. Over more than a year we built its AI assistants: one on the website that answers students and qualifies their enquiry for the enrolment team, a guide for essays and university choices, and an internal assistant that takes repetitive work off the back office.
I want to do a master’s in computer science in the USA. My CGPA is 8.5 and I’m doing an internship. I’d also need financial help. What are my options?
A master’s in computer science in the USA is a strong choice, especially with your CGPA and internship. Here are your options for funding and the application journey.
Funding: scholarships, grants and fellowships, and teaching or research assistantships.
Applying: shortlist universities, then prepare transcripts, recommendations and a personal statement.

- Client
- IMFS, study-abroad consultancy
- Industry
- Education
- Partnership
- Over a year
- What we built
- Website, guidance and internal AI assistants
Who it helpsThree groups, one set of assistants.
- Questions on courses, countries, scholarships and deadlines
- Help structuring a personal statement
- Application tips and FAQs on demand
- Each enquiry qualified before it reaches the team
- Course, country and profile already captured
- A callback booked from the chat
- An internal assistant for everyday questions
- Routine workflows run without manual effort
- Counsellors spend time on students, not admin
What we builtA front office and a back office, both with AI.
- 01 A student asks On the IMFS website, any hour.
- 02AI Answers from IMFS knowledge Programmes, requirements, deadlines and funding.
- 03AI Qualifies the enquiry Course, country and profile, captured in the chat.
- 04⌗Logic Hands over To the enrolment team, or a callback booked.
- 01 Staff ask Inside IMFS, in plain words.
- 02AI Internal assistant Finds the answer and the next step.
- 03⌗Logic Routine work done Repetitive back-office steps run on their own.
- 04⌗Logic Less admin More time for counselling.
On a phone tooEvents, offers and advice, inside the chat.
The same assistant works on mobile. Students register for orientation sessions, ask the Smart Advisor, explore test prep or schedule a callback without leaving the conversation.
- AISmart AdvisorPersonal guidance on universities and programmes.
- AIEssay helpBrainstorm and structure a personal statement.
- ⌗LogicRegister and bookEvents, offers and callbacks in one tap.
IMFS AIStudy-abroad consultantWho did whatBuilt in steps, by our own team.
-
First
The website assistantAnswers students on the IMFS website and qualifies enquiries for enrolment.AI engineersSoftware engineersDesign
-
Then
Guidance for applicationsEssay and university help, application tips and on-demand resources.AI engineersProduct
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Then
The internal assistantBack-office questions answered and routine workflows automated.AI engineersSoftware engineersDevOps
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Ongoing
Over a year togetherWe keep improving what the assistants know and do as IMFS grows.AI engineersDevOpsProduct
Internal assistants streamline operations, saving time and boosting efficiency.
KP SinghFounder, IMFS